Inspirational outdoor campaigns
I recently was directed to an article by Digital Synopsis. It illustrated 51 brilliant outdoor campaigns from full bus sides to billboards to bus shelters. In most instances, outdoor campaigns are limited by budget constraints but every now and again campaigns are not driven by budget constraints and agencies are given permission to be creative. […]
What makes a good logo design?
What exactly does make a good logo design? We all know a good logo design when we see it and similarly we can identify a bad logo just as quickly. A great logo is unique, appropriate, practical, simple in form and delivers your message. Uniqueness. Your logo should be original and stand out on its […]
Is SEO fruitless if you don’t have Adwords running
SEO by itself carries a lot of risk, a lack of easily monitored metrics and a general lack of certainty. SEO success is at the whim of Google. Whether it works or not will vary massively based on link building strategy, link quality, link velocity, on-page factors, your niche, your selected keywords and your ability […]
Marketing tips for small businesses
A few smart, cost effective marketing ideas for Local Small Businesses can help you gain exposure and increase ROI on your marketing. The key to boosting your chances of surviving and thriving is to have clarity, consistency and to make every marketing dollar count by only focusing on opportunities right for your business. 1. Get […]
Toyota Camry has taken over
TOYOTA HAVE TAKEN OVER Yep, you read that right. As an Australia first multi-channel campaign for one day only, Toyota took over all six faces of 150 Adshel digital screens giving Toyota 100% share of voice to launch the All-New Camry. This is the first time Adshel’s digital screens have been dedicated to just one advertiser for the […]
Outdoor campaign with Lumen Christi
For a number of years Lumen Christi College has run an outdoor campaign of billboards and metrobacks. Each burst lasts 4 weeks and they run 3 bursts in a year. These call to action campaigns are timed around their school tours and are supported with retail panels and screens. With an understanding of their target […]
End of financial year advice for small businesses
The end of the financial year is an important and busy time for small business owners. There are so many tasks that have to be taken care of, like: completing bookkeeping dealing with tax returns planning for the new financial year The good news is that getting your business more organised during each financial year […]
Should your business have a website? YES! Here’s why.
If you’re a business owner on the fence about creating a website, I’ll save you some time – you need one. Here’s why: Consumer behavior changes over time to adapt to modern technology, and consumer behavior has changed to adapt to the digital age. I’ll give you an example – the Yellow Pages. The telephone was a […]